Lessons: A Modern Guide to the Business of Teaching Music
A Modern Guide to the Business of Teaching Music
By Eric Branner
Item: 00-PB-0001170
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About the Composer: Eric Branner

Eric Branner brings together two worlds: he's both a working music teacher and a business strategist who has spent years solving the operational challenges that independent instructors face daily. As founder of MakeMusic Studio, VP of Business Development at MakeMusic, and owner of Blackforrest Music School, he's lived the tension between wanting to teach excellent students and needing to build a sustainable income. His background as a third-generation musician and classical guitarist informs his respect for the craft, while his involvement with Seattle's cultural institutions and leadership in MTNA shaped his commitment to strengthening the entire profession.
Branner's guidance in this book comes from real experience managing a thriving studio, teaching at institutions like Seattle Pacific University, and working alongside hundreds of music teachers navigating similar questions. His mission is straightforward: equip musicians with the business literacy that lets them teach with integrity, charge appropriately for their expertise, and build studios that support both their students' growth and their own lives.
Why we love this
Most music teachers enter the profession because they love music and teaching, not because they studied business or marketing. Branner writes with genuine empathy for this reality, offering concrete frameworks for the parts of teaching that don't come naturally to musicians: setting rates without guilt, saying no to underpriced work, building systems that free you to focus on pedagogy. What sets this guide apart is that it never asks you to compromise your teaching values for profit; instead, it argues that doing excellent work and earning fairly are inseparable.
Who it's for
This is essential reading for independent music teachers at any stage, whether you're launching your first studio, growing an established teaching practice, or trying to figure out why you're working 50 hours a week and still stressed about money. It's equally valuable for music educators in institutional settings who may teach private students and want to professionalize that side of their work.
How to use it
Many music teacher associations and studio owner groups use this as a discussion text or study guide for professional development meetings. It works equally well as personal reading you return to during key decision points: when raising rates, expanding your studio, or rethinking your teaching schedule.
Skills your students will build
- Pricing services fairly and transparently
- Creating systems for scheduling, payments, and communication
- Building a marketing approach that reflects your teaching identity
- Setting professional boundaries that protect your time and energy
- Developing a sustainable business mindset without sacrificing teaching quality