Pyramind Training Series: Welcome to the Music Business Cover Image

Pyramind Training Series: Welcome to the Music Business: Pro Audio Textbook & DVD

$39.99 USD
$39.99 USD
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Pyramind Training Series: Welcome to the Music Business Cover Image
Pyramind Training Series: Welcome to the Music Business: Pro Audio Textbook & DVD

Pyramind Training Series: Welcome to the Music Business: Pro Audio Textbook & DVD

Cash Flow---Achieving Success in the Audio Industry

By Paul Terry, Tess Taylor, Steffen Franz, Gregory J. Gordon, and Steve Heithecker

Item: 00-34404
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Description
Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in the Pyramind Training series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.

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Additional Details
Series: Pyramind Training Series
Publisher: Alfred Music
Page Count: 248
ISBN10: 0-7390-7195-5
ISBN13: 978-0-7390-7195-3
UPC: 038081400907
SKU: 00-34404

More about this title

Why we love this

This textbook arrives at a moment when students need practical guidance on the business side of music more than ever. Rather than romanticizing the industry, the authors ground their advice in current realities: how digital tools have democratized distribution, what independent artists actually need to know about marketing and rights, and how to build sustainable careers in a fragmented marketplace. The accompanying DVD with industry leaders discussing real strategies makes this concrete and actionable.

Who it's for

Music students preparing for professional careers, independent artists building business plans, and music educators who want to teach the entrepreneurial and financial realities of today's industry. This resource works equally well in a classroom setting or as a self-directed guide for anyone navigating the music business.

How to use it

Assign this as core reading in a music business, music entrepreneurship, or professional development course. The 248-page textbook paired with the DVD discussion creates a complete learning experience that bridges theory and practice, making it suitable for both high school music programs with business components and college music business curricula.

Skills your students will build

  • Understanding digital distribution and marketing channels for independent artists
  • Building a business plan and defining career goals in music
  • Navigating copyright, licensing, and intellectual property in the modern music industry
  • Evaluating the role of management, promotion, and partnerships in artist development
  • Analyzing how technology has changed the economics and structure of the music business

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