Empire State of Mind (Revised) Cover Image

Empire State of Mind (Revised): Book

$18.00 USD
$18.00 USD
Skip to product information
Empire State of Mind (Revised) Cover Image
Empire State of Mind (Revised): Book

Empire State of Mind (Revised): Book

How Jay-Z Went from Street Corner to Corner Office

[Jay Z] By Zack O'Malley Greenburg

Item: 74-1591848342
$18.00
Shipped

One moment…

Description
As much as Martha Stewart or Oprah---and perhaps more than any musician---Jay-Z has turned himself into a lifestyle. You can wake up to the local radio station playing his newest hit, spritz yourself with his latest cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, watch baseball star Robinson Cano smack a couple of hits in an afternoon game, and grab dinner at The Spotted Pig. On the way to Jay-Z's 40/40 Club for a D'Ussé cognac nightcap, sign up for streaming service Tidal and hear his latest collaboration with Beyoncé. He'll profit at every turn of your day.

Empire State of Mind (Revised): Book isn't in MakeMusic Cloud just yet...but it could be. Let us know you'd like to see it, and you'll help shape what comes next. In the meantime, start a free trial and dive into thousands of interactive titles your students can play along with today.

Request This Title

Tell us you want it.

Start Your Free Trial

Explore everything that's ready to play right now.
Sample Pages

Sample Audio
No sample audio found.
Sample Video
No sample videos found.
Additional Details
Publisher: Penguin
ISBN10: 1-59184-834-2
ISBN13: 978-1-59184-834-9
UPC: 9781591848349
SKU: 74-1591848342

More about this title

About the Author: Zack O'Malley Greenburg

Zack O'Malley Greenburg is a journalist and author who has built his career examining the intersection of music, business, and culture. His work explores how artists construct empires beyond the recording studio, analyzing the entrepreneurial strategies and brand ecosystems that define modern celebrity.

Why we love this

This book offers students a window into how contemporary hip-hop artists leverage music as one component of a much larger cultural and commercial ecosystem. Rather than treating the song in isolation, Greenburg connects the dots between artistry, business strategy, and cultural influence in a way that's compelling for today's musicians.

Who it's for

This works well for music history classes, popular music seminars, or any course examining the business side of the music industry. It's particularly valuable for students who want to understand how modern artists think beyond the recording booth.

How to use it

Assign this as primary reading in a unit on 21st-century music entrepreneurship or popular music studies. It pairs naturally with listening sessions of Jay-Z's catalog and class discussions about artist brand development.

Skills your students will build

  • analyzing music industry business models
  • understanding artist branding and portfolio careers
  • contextualizing hip-hop within broader cultural and economic systems

You May Also Like